I'm Itay Vlado. I spent 9 years at Yotpo building sales and demand teams, opening international markets, and owning the full revenue motion across EMEA and beyond. Now I help founders do the same — as a fractional CRO, VP Sales, or hands-on GTM advisor.
"You've hit $1M on founder hustle. The next stage doesn't happen the same way. That's where I come in."
What I do
Sales leadership and GTM execution. Not just strategy.
I come in as the revenue leader you're not ready to hire full-time yet — building the sales org, opening new markets, and running the GTM motion end-to-end. That means hiring and coaching the team, building the outbound engine, structuring the partner channel, and staying close to pipeline until the machine runs without me.
That means figuring out which partners and channels are worth pursuing, which markets to enter first, and how to structure a sales process that works without the founder on every call.
Strategy and execution. From pipeline to retention.
Who I help
Not for everyone. That's the point.
You're probably a fit if:
You're a founder or CEO of a consumer tech company, roughly $1–2M ARR
You've grown mostly through your own network and hustle — and it's starting to hit a ceiling
You know you need a scalable channel but aren't sure where to start
You want someone who's done this before, not someone who'll figure it out at your expense
You need senior sales or CRO-level leadership but aren't ready for the full-time hire
Why me
Nine years of doing, not advising.
Nine years at Yotpo. With hands-on experience across EMEA, the US, and APAC — building from zero to $10M ARR in EMEA — running the demand engine and the sales teams while staying deeply embedded with clients, partners, and the market.
I've built and led sales teams, held P&L responsibility for entire regions, and stayed close to post-sale to make sure customers stuck around and grew. I know how the full motion works because I've lived it.
I know how e-commerce agencies think, what makes them refer clients, and what makes them go cold. The network is real. The playbooks are real. And when we work together, I'm in it with you — not handing off a document and disappearing.
What founders say
Real work. Real results.
"We had a vision for international expansion. Itay helped us bring that vision to reality. From mapping markets, to in-depth sessions with our team, to strategic partners intros, Itay helped us build one of the leading growth drivers for the company!"
Moe Mernick, Former VP of Business Development
Triple Whale
"Itay is the real deal. He came in and helped us get clear on our ICP, sharpen our GTM channels, and identify the markets and partnerships worth going after. What makes him different is that he doesn't just advise — he rolls up his sleeves and works alongside the team."
Ananth Gudipati, CEO & Co-Founder
Flowcart
"Itay has a rare combination of strategic thinking and real operator experience. He understands the e-commerce ecosystem inside out — the partners, the dynamics, and what it actually takes to grow. Highly recommended for any founder looking to build their GTM."
Shay Amir, CEO & Co-Founder
Shopeaks
"Itay brings a level of GTM clarity that's hard to find. Sharp, direct, and genuinely invested in your success. Any founder navigating growth should have a conversation with him."
Simeon Lukov, CEO & Founder
Dynamic Pricing
How we work together
Two ways to engage.
Fractional
I work alongside you as your fractional CRO or VP Sales — embedded in the team, owning the revenue motion. Right for founders who need senior sales leadership without a full-time hire.
Advisory
High-level, strategic. Right for founders who have execution covered but want sharp thinking on direction — a specific challenge, a market entry decision, a partnership framework. No retainer, no commitment.
